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At the heart of this decline lies the collapse of authenticity. The core appeal of social media was its human connection, the spontaneity of real people sharing real moments. But with AI content dominating feeds, that connection is diluted. Imagine logging into Instagram and seeing 90 percent AI-generated fashion shoots, travel photos, or influencer avatars. Or scrolling Twitter/X and finding endless AI-written hot takes. The magic of human unpredictability vanishes. Platforms are also trapped by their reliance on advertising. Ads depend on user trust and engagement, but as feeds become indistinguishable from AI sludge, users disengage and advertisers see diminishing returns. The result is a death spiral: platforms push harder for monetization while driving users further away. This is the trajectory we are on, and it points toward the death of social media as we knew it.
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